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April Aely

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April Aely

April Aely

Founder & CEO of Moxi IQ, Trusted Brand Partner

"April Aely is the founder and driving force behind Moxi IQ, a consultancy dedicated to strengthening brand health and unlocking growth. With 20+ years in strategy, design, and business systems, she combines strategic foresight with tactical clarity to help brands uncover opportunities, reduce risks, and grow with confidence."

Before founding Moxi IQ, April served as an Executive Director at a leading financial institution, where she spearheaded the design of enterprise platforms used daily by thousands of employees. Her leadership in building scalable systems and streamlining complex operations earned her a reputation as both a visionary strategist and a trusted operator. That experience now fuels Moxi IQ’s ability to deliver strategies that are not only innovative, but engineered for scale, sustainability, and measurable results. 

Today, she brings that same executional firepower to startups, scaling brands, and service firms — partnering with leaders ready to grow smarter, lead with clarity, and scale stronger.


Philosophy

Brand health is the foundation of growth. 

 

When leaders see clearly, they lead stronger, adapt faster, and build momentum that lasts. 

 

What Powers Moxi IQ
Insight-Driven Clarity

Spot risks and opportunities others overlook.

Adaptive Growth Models

Keep brands resilient in shifting markets.

Actionable Frameworks

Move from vision to measurable momentum.